Public screening with the Belgian Heart Rhythm Society

Objective

To boost public awareness of heart arrhythmias with the Belgian Heart Rhythm Association by targeting 10,000 high-risk people to self-screen during Heart Rhythm Week.

Approach

The nationwide campaign invites people to complete an online risk assessment. Those with a heightened CHA2DS2-VASc score receive a free 7-day FibriCheck prescription to self-test at home.

Outcome

Unlike typically untargeted public screening, this campaign pairs digital health with online engagement to raise detection rates for potentially life-threatening rhythm disorders, demonstrating FibriCheck’s credibility with the clinical community and medical societies.